In just two short years, the Simmons Bank Championship has transformed from a newcomer on the schedule to the gold standard of the PGA TOUR Champions. Following a standout 2025 season at Pleasant Valley Country Club, the tournament has been honored with the prestigious President’s Award, the tour’s highest mark of excellence.
This honor recognizes the “extra mile” efforts that have made the Little Rock stop a favorite among players, caddies and the local community.
Setting the Standard for Hospitality
After being nominated for the Player’s Award in its inaugural year, the Simmons Bank Championship doubled down on its reputation for world-class hospitality in 2025. The tournament has quickly become a “player favorite” by focusing on the details that matter:
- Premier Accommodations: Provided Lexus courtesy cars and private family dinners for players, alongside complimentary hotel stays for caddies.
- New Traditions: Introduced the “Caddie Shootout,” a Tuesday night alternate-shot competition that has already become a standout event.
- Best-in-Class Experience: Enhanced the property with a world-class build-out, featuring expanded fan viewing areas and dedicated spaces for kids that amplified the atmosphere.
Community First
The true spirit of the Simmons Bank Championship is found in its people. A massive team of over 900 volunteers served as the heartbeat of the event, ensuring that every guest experienced the very best of Arkansas hospitality. This collective pride and energy have quickly made the championship a “can’t-miss” tradition for the state.
A Partnership Built on Integration
Year-round collaboration between the title sponsor, Simmons Bank’s executive and marketing teams and the tournament staff ensures a seamless experience for all participants. This deep integration is supported by presenting sponsor and a network of community partners. Together, these efforts helped the event surpass $5.3 million in local revenue—a testament to the economic engine the championship has become for central Arkansas.
Setting The Course for 2026
Thank you to all our leaders, associates, spectators, and volunteers who made this event a nationally recognized success! A special thank you to our presenting sponsor Stephens Inc. and all our sponsors and community partners whose support makes this championship possible. As we look toward the future, we remain committed to setting the bar even higher and creating an event our community can look forward to year after year.